The Web Site Maid - the importance of good navigation tools

Be sure visitors can navigate your site from any page.

When people visit your business, they come through the main entrance. Your main entrance probably has:

signs to direct visitors
some kind of reception area
a pleasant appearance.

If your business has a back entrance, it probably:

is used only by employees
has a bunch of boxes or a Dumpster by the door
has no signs to direct anyone.

Your web site's "main entrance" is its home page. Do you know that as many as half of your web site's visitors never see the main entrance? These visitors use an Internet search to find your site, and enter via one of the inside pages. If you don't have signs to direct them, they will promptly leave the way they came in.

If your site uses frames, search-site visitors may see only the frame that contains the page information. The navigation frame doesn't always appear. Type the address of one of your inside pages into your browser to see if the navigation frame appears. If it doesn't, you need to make some changes to your site's design.

Be sure the name of your site and navigation links to the main sections appear on EVERY page.

If the name of your site does not immediately reveal its purpose, consider having a short explanation of your business on each page, too.